My story
I got into SEO the way most people do — through frustration. I helped a small business build a website, and after three months it had barely any visitors. That gap between "built" and "found" became an obsession. I started learning everything I could about how search actually works — not from theory, but from running real experiments on real stores.
Early on I tried a bit of everything. But over time I kept returning to e-commerce. It was concrete. Either the product pages ranked and the sales came, or they didn't. There was no gray area. Then AI search changed everything — ChatGPT, Gemini, Perplexity started answering buying questions directly. I realized that the next frontier wasn't just ranking on Google, it was getting your store cited by AI. So I went deep on AEO, GEO, and LLM SEO while keeping e-commerce at the core.
I joined Upwork to work with store owners globally, and that's where my focus really sharpened. Project after project, I noticed the same patterns: most stores had weak category SEO, broken technical foundations, no schema markup, and no real sales channel strategy. Fixing those things — in that order — consistently drove revenue growth. After 140+ projects and nearly 4,000 hours of logged work, that process is now second nature.
Today I specialize in E-commerce SEO and AI SEO together — because the two are inseparable now. Every project I take is about one thing: helping your store sell more through organic search and AI discovery, whichever platform the buyer is on.
